Characteristics of the Web as a Marketing Medium

Characteristics of the Web as a Marketing Medium

The potential for using the web as a marketing medium is vast. There is access to a much larger audience on a world wide scale. Through E-tools, we are not only able to capture a larger audience but also monitor and analyse our marketing and research. This makes the web a unique and powerful marketing medium. 
There are a range of media that are utilized in marketing online. This makes engaging people with the marketing message very effective. This is done through outlet such as:
Facebook, Twitter, Pinterest, Youtube and many more.
 Advertising through social media, blogs and websites can all be done cheaply and effectively. You can show feedback from customers and can see exactly how many people have viewed and opened an e-newsletter.

Access 24/7

The internet is available, any time day or night. This is great, as you can keep in contact with family and friends worldwide. Even with different time zones, thanks to the internet, people in Ireland can agree to skype, with a friend in Canada at a certain time which suits them both.  From a business point of view, customers have the ability to purchase products online outside the normal business hours of a store 9am-6pm.   

Fast and Reliable

The internet is the fastest and most reliable way of getting information now a days. All it takes is a click of a few buttons and all the information that you were looking is there for you in a matter of seconds.

Viral Marketing

Viral Marketing is the fastest way to pass on information about a product or a message. It must be very creative, amusing or a bit different for it to go viral.

Wide Audience

The internet is the best place for a business to reach a lot of people, then the traditional style of advertising. People now have access to technology, such as computers and smartphones, so business can reach them anytime day or night.

Global Nature

Global Nature is great, as instant knowledge is available to everyone, anywhere in the world at the same time.

Control

You have total control of your own website. You can monitor your website by what you put on it and make any changes, if needed, right away.

Taylor your website

You can taylor the website to suit the audience you are trying to reach, depending on the product you want to market.

Feedback

One of the best things about marketing online, is that you can get instant feedback from customers. You can do this by creating questionnaires or creating an incentive for customers to see how they feel and react to the product in question. You can monitor all their responses and create a vodcast to show the positive feedback.

Interact With People

You can interact with people worldwide through the internet. In business you can connect with eachother 24hours a day by holding meetings through video conference on a regular basis. Also, with a lot of people having smartphones now, it’s a lot easier to keep in contact with people, while you’re on the go, anytime of the day or night.

Search Engine optimisation

Google would be one of the most popular search engine out there. It uses formulas and mathematical algorithms to analyse any questions or queries that have been asked. They use this to provide the right webpages to answer any queries or questions, by putting the webpages on to the first page of results for any relevant search.

Demonstrate your Product

You can demonstrate your product by a vodcast. This is becoming popular for business at the moment as it’s great for demonstrating the product or service in question.

Search Engine Marketing

Search engine Marketing is based on Pay per Click. This means that the company will pay when a user clicks an ad and then directed to your site. Google Adwords is where you bid for your keywords against other companies and advertisers. When users use those keywords, the ad will appear next to the search list. 

Google Analytics

Google Analytics is used by companies to give them information about people visiting their sites. They can see how long they stayed on the site and what keywords people are using to find your site in the search engine. They can also find out which pages in your site received the most traffic.